Digital strategy writing for people who have to make the decision

Specific, argumentative and occasionally inconvenient writing about building digital things in Australia. Where we quote a number we show the working, and where we do not know we say so.

Latest articles

Business owner and office manager mapping a workflow on paper beside a laptop

Automation 14 November 2026 ·7 min read

AI or Automation: Which Does Your Business Need?

The difference between AI and automation, explained for Australian businesses, with a simple test to decide which a task needs and where to start.

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Small business owner photographing a folded linen throw on a white backdrop with her phone

eCommerce 14 November 2026 ·10 min read

Amazon SEO in Australia and How to Rank Higher on Amazon.com.au

How Amazon search decides which products to show in Australia, and how to improve your titles, bullets, backend terms, images and reviews to rank higher.

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Small business owner at a timber desk in a workshop office, checking invoices on a laptop

Automation 7 November 2026 ·9 min read

How to Get Paid Faster: Automating Invoices and Reminders for Australian Small Businesses

Rates are up and many customers are paying later. How to automate invoicing, payment reminders and deposits so your small business gets paid faster, mostly with…

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Web developer checking a website status dashboard on two screens in a bright office

Hosting & Support 4 November 2026 ·8 min read

What Should a Website Maintenance Plan Include? A Checklist for Australian Businesses

A plain checklist of what a website maintenance plan should cover in Australia: updates, backups, security, uptime, speed, content edits and reporting.

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Small online store owner packing an order at a dispatch bench beside a laptop

eCommerce 2 November 2026 ·8 min read

WooCommerce or Shopify? How an Australian Business Should Choose

WooCommerce or Shopify? A plain comparison for Australian businesses: running costs, payments, GST, shipping, SEO, B2B, ownership and when to use each.

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Production supervisor in a hi-vis vest checking orders on a tablet in a small Australian manufacturing workshop

Automation 28 October 2026 ·10 min read

AI Automation for Manufacturers in Australia: What to Automate Between the Order and the Invoice

What Australian manufacturers can automate on the systems they already run: quotes, purchase orders, supplier invoices, stock alerts, quality records and compliance, plus what stays with…

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A forklift loading a wrapped pallet onto a curtainsider truck at an Australian freight depot at dawn

Automation 21 October 2026 ·11 min read

AI Automation for Transport and Logistics in Australia: What to Automate Between the Depot and the Invoice

What a carrier, courier, removalist or warehouse in Australia can automate on the systems it already runs, what stays with a person, and the chain of…

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Practice manager at a bright medical practice reception desk working at a computer

Automation 19 October 2026 ·10 min read

AI Automation for Medical Practices in Australia: What to Automate and What Stays with a Clinician

A medical practice in Australia already runs on software that can be automated: the practice management system, the clinical record, the phone, the inbox and the…

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Tradesperson in hi-vis checking a tablet beside a ute on an Australian house construction site

Automation 16 October 2026 ·12 min read

AI Automation for Construction and Trades Businesses in Australia: What Can Be Automated and How to Start

Most building and trades businesses in Australia already own the software they need to automate a large part of their office work. The job system, the…

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